Toyota Surprises Veterans with Scion Vehicles on Veteran’s Day

In 2014, Scion, Toyota Denver Region, Toyota Financial Services (TFS) and the Valley Toyota Dealers Association (TDA), teamed up to host a video submission contest for U.S. military, providing service members with the opportunity to win a two-year lease on a 2014 Scion. The public voted for the winners and Toyota awarded three Army veterans in the Phoenix area—Abel Bautista, William Brien, and Kurt Kronemeyer—each with a Scion xB vehicle.

With the upcoming expiration of the Scion leases this December, TFS and the Valley TDA decided to do something special for the local servicemen.


On Veteran’s Day at Big Two Toyota, the veterans and their families were greeted by TFS and TMS team members, TDA board members, and dealership employees who surprised the veterans with the exciting news that the vehicles were paid off and theirs to keep! Each veteran took to the podium to express their gratitude and appreciation for Toyota’s generosity.

Toyota is proud to support the men and women who serve in the United States Armed Forces.