Toyota Receives River Champion Award from Friends of the Los Angeles River

Well before the 1997 launch of the Prius, which symbolized the company’s respect for the planet, Toyota has long supported environmental causes in the U.S. and around the world. In Los Angeles, Toyota has been an advocate of many environmental nonprofits, including Friends of the Los Angeles River (FoLAR). For FoLAR, the company has provided financial and volunteer support for numerous youth and community programs, including the nonprofit’s ongoing Source to Sea Watershed Education Program for teachers of grades 2-12 (supported by Toyota Motor Sales) and The Great Los Angeles River Cleanup/La Gran Limpieza, presented citywide annually since 1989 and supported by Toyota Financial Services since 2011.

This year, FoLAR celebrates its 30th year of taking action on creating a healthy and accessible future of the Los Angeles River, which benefits not only the wildlife who live in and near the water, but also the communities along its 52-mile banks.

Toyota Financial Services is proudly among the 30 recipients this year – and the only corporate leader – that will receive the new Lewis P. MacAdams River Champion Award; a prestigious honor named after FoLAR’s founder.

FoLAR will present TFS with an award celebrating its community investment during Fandango, its annual fundraiser, on Saturday, October 8, 2016 from 7:30 to 11:30 p.m. at the LA River Studios. Proceeds benefit FoLAR in its quest to create a swimmable, fishable, boatable, bikeable and healthier Los Angeles River for all. To learn more about FoLAR’s Fandango 2016: Take Me to the River event, visit