Everyone has heard of the selfie by now. Most people have even taken one. But what if we could co-opt this social media phenomenon and turn it into a catalyst for good this holiday season? That’s the idea of Toyota Motor Sales’ (TMS) #Selflessie, a campaign supporting the mission of Boys & Girls Clubs of America, which is to help those who need them most in opening the door to a great future. Team members and the public can participate by posting a selfie to Instagram with the hashtag #Selflessie and a caption encouraging others to do the same. For every selfie with the #Selflessie hashtag, Toyota will donate $50 to Boys & Girls Clubs of America, up to $250,000. So, grab your smart phones, take a selfie and do some good while being completely and utterly narcissistic!