Unicorns brought a little magic to Dallas Pride

Unicorns, floats, and the Mirai, oh my! There may not have been a yellow brick road, but if you followed the Dallas North Tollway down from our new headquarters to Reverchon Park on September 16, you would have discovered something quite magical.

For Toyota’s third consecutive year sponsoring Dallas Pride, the Mirai was the inspiration for our consumer engagement at the day-long festival. Our hydrogen-fueled vehicle is all about innovation and clean energy. With water vapor as the Mirai’s only emission, and rainbows in the air, it seemed only fitting that a unicorn would appear! This mythical creature, often associated with empowerment, brought smiles to 8,000 attendees as they stood under the rainbow next to the Mirai. Toyota also sponsored the Family Pride Zone and provided a misting tent to keep attendees cool under the hot Texas sun. And a Toyota Tacoma pulled members of the Dallas City Council on a float in Sunday’s parade.

With a misting tent and a unicorn, the Toyota event space was filled with lines of people all day long.

Our Dallas Pride mascot – the “Toyotacorn” – made an appearance on kids’ faces with temporary tattoo giveaways, and even on customized photos for social media.

The misting tent kept festival-goers cool all day long.

 

Families were eager to have their photo taken with a unicorn next to the Mirai.

A Toyota Tacoma pulled members of the Dallas City Council on a float in Sunday’s parade.

A record number of volunteers from all of Toyota came out to support. We were there to give out misters, shoelaces, temporary tattoos — and chat about Toyota’s new home in Texas.