Unicorns, floats, and the Mirai, oh my! For Toyota’s third consecutive year sponsoring Dallas Pride, the Mirai was the inspiration for our consumer engagement at the day-long festival. A Toyota Tacoma also pulled members of the Dallas City Council on a float in Sunday’s parade.
AIDS/LifeCycle is a 7-day, 545-mile charity bike ride down the California coast. Over 3,000 cyclists and volunteers raised over $15 million this year alone for life-saving services at the L.A. LGBT Center and the San Francisco AIDS Foundation. Yes, the numbers are impressive. But nothing is more impressive than the amazing people who make it all happen. They are the reason this is the world’s largest annual fundraising event for HIV/AIDS.