In January, Toyota Financial Services (TFS) held a Brand Story Campaign, where TFS President and CEO, Mike Groff, partnered with our Brand Energizers and asked us to “Describe an experience that made you proud to be with TFS.” The responses showed us what we value as an organization: our community efforts, our internal culture, building relationships and achieving results through teamwork (to name a few). For each response, TFS contributed $25 to the Boys & Girls Clubs of America (BGCA) or the Girls Scouts of the USA (GSUSA), depending on the submitter’s choice.
This was a BEST EVER Campaign, with a company-wide participation rate of 72%! That’s 2,561 stories! Because of these story submissions, TFS will be donating $43,600 to BGCA, which will be used to support their national Youth of the Year program, in which TFS is a Signature Partner and $20,425 to the GSUSA, which will be help reach more under-served girls nationwide through the “Driving My Financial Future” program.
Thanks to all the TFS team members for helping support our partners and making this a very successful campaign!
For more information about our financial empowerment programs: http://tfsinthecommunity.com/financial-empowerment/
For more information on Toyota’s partnership with Boys & Girls Clubs, please click here: http://tfsinthecommunity.com/our-programs/youth-of-the-year/